Creative Direction
Explore a curated collection of our work—where imagination meets intention, and vision is brought to life through thoughtful execution. Each project reflects a balance of creativity and strategy, designed to deliver visually compelling and emotionally engaging results.
With years of experience in both directing and photography, my journey has taken me through dynamic creative spaces, including time spent in Hollywood, California. There, I had the opportunity to collaborate, learn, and connect with influential voices within the music and film industry—experiences that continue to shape my approach to storytelling and visual direction today.
Among those memorable moments was the honor of meeting and capturing time with Kenneth “Babyface” Edmonds. Known for his legendary impact on music, he was equally remarkable in person—kind, patient, and genuinely humble. That experience stands as a meaningful highlight in my creative journey and a reflection of the spaces my work has allowed me to enter.
This body of work represents more than visuals—it represents growth, connection, and a commitment to creating with purpose.
Music Video Director — Big Ideas, Real Impact
I don’t just capture moments—I create them. From behind the lens to leading on set, every project is an opportunity to bring a clear vision to life and make a meaningful, lasting impact. I shape scenes with careful intention, guiding light, movement, and emotion so that each frame tells a story that reaches beyond what’s merely visible; collaborators and subjects become true co-creators in a collaborative process that transforms fleeting instants into enduring, thoughtful work. Whether composing an intimate portrait or orchestrating a complex, large-scale shoot, my aim remains consistent: to craft compelling images that resonate deeply, provoke thought, and stay with the viewer long after the shutter closes.
Let’s create something meaningful together.
“Winner of the Best Female Director award for “Purple & Orange” at the Medusa Film Festival’s 10th season, honored for outstanding vision and creative leadership”.
“Honorable mention for “Purple and Orange” for Best Music Video — Critics' Choice Awards at the CUCKOO International Film Awards, February 2022”.
“Winner of the Munich Music Video Awards for "Purple and Orange" March 2022 — listed on FilmFreeway and IMDB”.
“Nominated for Best Music Video at the Cannes World Film Festival, recognizing “UFO” as outstanding visual storytelling and musical artistry”.
Music video: “Ferrari” — a continued collaboration with artist Ra-Sool, director of photography Passe, and choreographer Jenzi.
This project stands as my strongest work to date, showcasing refined vision and collaborative strength. I loved every moment on set; the dancers’ energy, the crew’s dedication, and the team’s palpable passion made the shoot an absolute pleasure from start to finish.
The music video for “UFOs” by Ra-Sool was directed by Ronald Reid, co-directed and produced by Yashira McCray. G’Zlle created the concept and story, mixing psychological tension with sci‑fi.
A man recovering from COVID-19 receives mysterious messages from an alien influence transmitted in his mind. As reality warps, he has vivid dreams, flashbacks, and strange encounters. He denies the changes even as UFOs and aliens seem to influence his thoughts. Ordinary moments—basketball, relationships, family—are broken by fragmented memories and emotional strain. A late‑night meeting sparks a deeper awakening and reveals the source of his visions. The film examines transformation, mental conflict, and the thin line between illness and higher consciousness. He wakes, unsure if it was a dream.
The Purple and Orange concept tapped into Phoenix’s homegrown basketball pride, celebrating the Suns and the excitement surrounding their 2021 NBA Finals run.
That surge of enthusiasm inspired artist Ra-Sool to align with his hometown team and director Gzlle to bring the vision to life. Alongside DP Donnie King, they channeled that electric energy into the project, which went on to gain recognition on the festival circuit and earn several awards from local film authorities.
Hip-hop artist Ra-Sool released his single “Mysbehavin” featuring Tanzania-born R&B singer Stanboi. Directed by G’zlle with AD Candice Vernon and DP Dana Rice, the video matches the bright Caribbean-reggae track with modern dancehall vibes. Stanboi’s sultry, Caribbean-tinged vocals lift the song, while Ra-Sool and his Phoenix-based team blend reggae, hip hop, and R&B into a smooth, energetic groove
podcast
ufos & hiphop
(episodes 1-13)
